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BUSINESS CARDS USEFULL INFORMATION
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. It can also include telex, bank account and tax code. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
Business cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The common weight of a business card varies some by location. Generally, business cards are printed on stock that is 350 g/m² (density), 45 kg (100 lb) (weight), or 12 pt (thickness).
High quality business cards without full-colour photographs are normally printed using spot colours on sheet-fed offset printing presses. Some companies have gone so far as to trademark their spot colours (examples are UPS brown, Los Angeles Lakers' purple, and Tide's orange). If a business card logo is a single colour and the type is another colour, the process is considered two colour. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business
cards in full colour.
If you require one or two spot colour printed business cards letterheads and compliment slips click our SPOT COLOUR STATIONERY button.
To simulate the "raised-print" effect of printing with engraved plates, a less-expensive process called thermography was developed that uses the application of a plastic powder, which adheres to the wet ink. The cards are then passed through a heating unit, which melts the plastic onto the card. Spot UV varnish onto matt laminate can also have a similar effect.
Full colour cards, or cards that use many colours, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-colour printing process. Screens of each colour overprinted on one another create a wide gamut of color. The downside to this printing method is that screened colours if examined closely will reveal tiny dots, whereas spot color cards are printed solid in most cases. Spot colors should be used for simple cards with line art or non-black type that is smaller than 5 points.
Some terminology in reference to full-colour printing:
4/0 - Full Colour Front / No Print On Back
4/1 - Full Colour Front / One colour On reverse
4/4 - Full Colour Front / Full Colour Back
These names are pronounced as "four over zero," "four over one," or in some cases "four over four".
UV SPOT VARNISH
A business card can also be coated with a UV glossy coat (offset-uv printing). The coat is applied just like another ink using an additional unit on a sheetfed press. That being said, UV coats can also be applied as a spot coating - meaning areas can be coated, and other areas can be left uncoated. This creates additional design potential.
Business cards can also be printed with a digital copier, which uses toner baked onto the surface of the card. Some industry leaders have begun to avoid using the term "copier" in their literature, insisting their state-of-the-art machines are more like digital presses, than their office-oriented predecessors.
While some of the older office copiers may have had problems running heavy business card stock, the newest digital presses can print on stock as heavy as 80# to 100# cover stock, and 12 to 14 point stocks with ease.
UV coats, and other coatings such as Aqueous Coatings are used to speed manufacturing of the cards. Cards that are not dry will "offset" which means the ink from the front of one card will end up on the back of the next one. UV coatings are generally highly glossy but are more likely to fingerprint, while aqueous coatings are not noticeable but increase the life of the card. It is possible to use a dull aqueous coating on uncoated stock and get some very durable uncoated cards, and using UV coating or plastic lamination can also be applied to thicken thin stocked cards and make them more durable as well.
When cards are designed, they are given bleeds if color extends to the edge of the finished cut size. (A bleed is the extension of printed lines or colours beyond the line where the paper it is printed on will be cut.) This is to help ensure that the paper will cut without white edges due to very small differences in where the blade cuts the cards, and it is almost impossible to cut the cards properly without. Just being a hair off can result in white lines, and the blade itself will pull the paper while cutting. The image on the paper can also shift from page to page which is called a bounce, which is generally off by a hairline on an offset press, but can be quite large on lower end equipment such as a copier or a duplicator press. Bleeds are typically an extra 3.175 (1/8) to 6.35 mm (1/4 in) to all sides of the card. Bleed size: 95.25 × 57.15 mm (3.75 × 2.25 in) (1/8 in bleeds)
Standard cut size: 88 × 55 mm (3.5 × 2 in)
OUR HOT FOIL BUSINESS CARDS
The HOT FOIL is available on one or both sides in these colours Gold, Silver, Clear, Matte Gold, Matte Silver, Black, White, Blue, Red, Green. The business cards are printed full colour on 400gsm and card can be matt laminated, gloss laminated or uncoated PRICES FROM £120+VAT FOR 500.
MINI BROCHURES APPOINTMENT CARDS AND POCKET CALENDARS
Fold-over or "tent" cards, and side fold cards are popular as well. Generally these cards will fold to the standard size.
These are ideal for Hairdressers and Dentists when printed four sides in full colour folded either landscape or portrait and used as APPOINTMENT CARDS PRICES FROM £95+vat FOR 2500. Click our APPOINTMENT CARDS BUTTON for more details. Print full colour on six sides to give you our fantastic MINI BROCHURES FOR AS LITTLE AS £239+vat FOR 2500.Click our MINI BROCHURES BUTTON for more details. Double Sided business cards can also be used as POCKET CALENDARS £51+vat for 2500.
For non-English locales, cards can also be printed with English on one side and a local non-English language on the other.
Apart from common business cards made of paper/card there are also special business cards made from plastic (PVC), especially
frosted translucent plastic, crystal clear plastic, white or metallic plastic. Other extraordinary materials are metal, rubberized cards,
rubber, magnets, poker chips, wooden nickels, and even real wood. For the most part those special material business cards are of
standard format, sometimes with rounded corners. These new materials are popular among companies that wish a unique and eye-catching look