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A flyer or flier, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place.
Flyers may be used by individuals, businesses, or organizations to: Promote a good or service, such as a restaurant or nightclub. Persuade or send a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate. Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare.
Advertise an event such as a music concert, nightclub appearance, festival, or political rally Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples are:
A4 (roughly letterhead size)
A5 (roughly half letterhead size)
DL (compslip size)
A6 (postcard size)
Flyers are inexpensive to produce. Their widespread use intensified with the spread of desktop publishing systems. In recent years, the production of flyers through traditional printing services has been supplanted by Internet services; customers may send designs and receive final products by mail.
Distribution and use
Flyers are handed out on the street (a practice known as flyering or leafleting), posted on bulletin boards, or given away at events. Bulletin boards are found on college campuses, in cafés, community meeting houses, laundromats and small markets.
Cheap to produce, contemporary flyers are frequently produced On 250gsm/300gsm/350gsm/400gsm glossy or silk card – whereas a leaflet
might be produced on a 130gsm/135gsm/170gsm weight paper – and can be a very effective form of direct marketing.