PARTNERS IN PRINT SCHEME
Angel Design & Print, over the last 20 years, has provided printing to local businesses from our own high street print and
copy shops in Kent. The print world has developed at an astounding rate in recent years due to the internet & technology.
Businesses now have a huge choice in who they use for their printing requirements. This fact, coupled with a situation in which it
is easy to obtain a cheap price by searching the internet, means that the printer they choose does not have to be local to them.
This explosion in technology has also enabled more people, and businesses, to supply their own artwork when ordering from
printers online.
E-commerce is obviously blamed for the demise of traditional retailing and indeed traditional one to one customer relationships,
no one can argue with that. It is of course what the majority of both consumers and retailers seem to want !! Our customers,
new and old, no longer have the time to drive through city traffic to come and see us, then come back again to collect their
printing. The vast majority of our customers tell us that Service and Price are the two most crucial elements in their print
buying decisions. Add to that what 99% of business owners say is their most valuable commodity - TIME and you can perhaps see
why we’ve evolved our business.
Whilst we have invested significantly in our business to adapt to becoming a NATIONWIDE ONLINE PRINT PROVIDER
we have not forgotten that people like to deal with people and we still like to visit and meet our customers when at all
possible. This is where our partners in print scheme could be of interest to you, To help us to continue to maintain this.
We've got a good business going (that's what happens when you've got great products at the right price!)
Our next step is to offer our Partners in Print Scheme Level One and Level Two to people that share our passion.
We are looking for Sales Representatives, it is not essential for you to have experience in the print industry or graphic design.
This is also a great opportunity for all those Graphic Designers still at college and more to the point those looking to earn
money whilst still at college. You do the design, we do the print, you get your commission.
If you are a keen salesperson our Partners in Print Scheme will work for you...Graphic Designers will, obviously benefit more, as
they are involved in the design of an end product and can also benefit from the profits.
If you would like to be considered for our Partners in Print Scheme LEVEL One - and earn generous commissions for
successful referrals - please telephone 01580 754844 for an informal discussion.
Our Partners in Print Scheme Level One is FREE to join!
TELESALES
You can work from home, you do not even have to leave the comfort of your own chair, as long as you have a computer with
broadband, a telephone and of course a good telephone manner, you can start working straight away. This could be a part time
opportunity, it's up to you the amount of hours you put in. Ideal for you at home Mum's!
OFFLINE MARKETING
For those of you who have a bit of get up and go, you can visit your local shops & businesses to maximise the potential to earn
your commission using your own business cards and leaflets. Directing potential new clients to angeldesignandprint.com
The main object of the exercise is to get as many businesses as you can to buy print from angeldesignandprint.com.
We then take care of everything and you get your commission!
ONLINE MARKETING
Using our website as a tool provides you with a competitive price advantage over our competitors. We have done extensive
research to compare our prices with the printing sector at large. All our prices for printing are online, enabling clients to
effortlessly price their marketing needs. It also eliminates the time involved in producing bespoke quotations.
See our UK map for the areas that we cover to choose the County/District that you would like to operate. Being that we
are an online Printing Business based in Kent and deliver all across the UK, means that you can operate from anywhere in the UK.
If you live Manchester or Birmingham it doesn’t matter, in fact its ideal and we look forward to doing business with you!
Level One - You do the Selling, using our website as a tool - We help you to handle the enquiries, we then Print,
Finish and Deliver the Orders - You Get Your Commission!
Our Partners in Print Scheme Level Two is by invitation only to join,
or, you must have completed a minimum of 6 months working at Level One.
We would supply you with your own branded Design and Print website and domain name for example
www.gibbsdesignandprint.com and .co.uk for your Online Marketing Nationwide.
You do the selling using the same Online and Offline marketing techniques as used in level one, you still operate your own
Districts in your chosen County offline. We still help you to handle your enquiries.
We then print, finish and deliver the orders under plain cover and you receive your commission.
See our UK map for the Counties and Districts / Areas we cover, then contact us for availability of the county /
districts you are interested in operating.
If you would like more information regarding our Partners in Print Scheme Level Two - and to earn generous commissions
for successful referrals - please telephone 01580 754844 for an informal discussion.
or email info@angeldesignandprint.com
Please note our partners in print schemes are based on a self employed business opportunity which could lead to
a full time position with Angel Design & Print Services.
this website was designed by angel design and print, a printing company offering artwork and design right through to printed leaflets, letterheads business cards, brochures, comp slips, mini brochures, folders, stationery etc
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MARKETING TIPS

WHAT IS DIRECT MARKETING

Direct marketing messages emphasize a focus on the customer, data, and accountability.
Characteristics that distinguish direct marketing are:

1.Marketing messages are addressed directly to customers. Direct marketing relies on being able to address the members of a target market.
Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies,
fax numbers and UK postal addresses.

2.Direct marketing seeks to drive a specific "call to action." For example, an advertisement may ask the prospect to call a free
phone number or click on a link to a website.

3.Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium.

Direct marketing is practiced by businesses of all sizes — from small businesses to the large blue chip companies.
A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to
a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness
or engagement with a brand.

DIRECT MARKETING CHANNELS
Any medium that can be used to deliver a communication to a customer can be employed in direct marketing, including:

BROADCAST FAXING
Broadcast faxing, in which faxes are sent to multiple recipients, is now less common than in the past.
Now Roughly only 2% of direct marketers use fax, and then mostly only for business-to-business marketing campaigns.
Also, due to the popularity of a variety of digital communication methods, the overall use of faxes is less than in the past.

EMAIL MARKETING
Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods.
One reason for email marketing's popularity is that it is relatively inexpensive to design, test, and send an email message.
It also allows marketers to deliver messages around the clock, and to accurately measure responses.

MOBILE
Through mobile marketing, marketers engage with prospective customers and donors in an interactive manner through a mobile device or
network, such as a cellphone, smartphone, or tablet. Types of mobile marketing messages include: SMS: (short message service)
marketing communications are sent in the form of text messages, also known as texting. MMS: (multi-media message service) These messages use elements such as images, video, and audio; Mobile Applications: Smartphone-based mobile apps contain several types of messages. Push Notifications are direct messages sent to a user either automatically or as part of a campaign. They include transactional, marketing, geo-based, and more. Rich Push Notifications are full HTML Push Notifications. Mobile apps also contain Interactive ads that appear inside the mobile application or app; Location-Based Marketing: marketing messages delivered directly to a mobile device based on the user's
location; QR Codes (quick-response barcodes): This is a type of 2D barcode with an encoded link that can be accessed from a smartphone.
This technology is increasingly being used for everything from special offers to product information. Mobile Banner Ads: Like standard
banner ads for desktop Web pages but smaller to fit on mobile screens and run on the mobile content network.

COLD CALLING
Cold calling is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting
such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically
asked to be contacted by a sales person.

TELEMARKETING
Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses
is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service
providers focus on generating more "qualified" leads that have a higher probability of getting converted into actual sales.
Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a
salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face
or Web conferencing appointment scheduled during the call.

PROCEDURE
Telemarketing may be done from a company office, from a call centre, or from home. It may involve either a live operator or a recorded
message, in which case it is known as "automated telemarketing" using voice broadcasting. "Robocalling" is a form of voice broadcasting
which is most frequently associated with political messages.
An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs.
The final call (or series of calls) motivates the customer to make a purchase.
Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit,
competition entry forms, and application forms. Names may also be purchased from another company's consumer database or obtained from a
telephone directory or another public list. The qualification process is intended to determine which customers are most likely to
purchase the product or service.
Charitable organizations, alumni associations, and political parties often use telemarketing to solicit donations. Marketing research
companies use telemarketing techniques to survey the prospective or past customers of a client’s business in order to assess market
acceptance of or satisfaction with a particular product, service, brand, or company. Public opinion polls are conducted in a similar manner.
Telemarketing techniques are also applied to other forms of electronic marketing using e-mail or fax messages, in which case they are
frequently considered spam by receivers.

DIRECT RESPONSE RADIO
In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a "call now"
prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads,
sales, revenue, and profits that result from the airing of those ads.

INSERT MEDIA
Another form of direct marketing, insert media are marketing materials that are inserted into other communications, such as a catalog,
newspaper, magazine, package, or bill. Coop or shared mail, where marketing offers from several companies are delivered via a single
envelope, is also considered insert media.

OUT-OF-HOME
Out of home direct marketing refers to a wide array of media designed to reach the consumer outside the home, including transit,
bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus/high schools, hotels, shopping malls,
sport facilities, stadiums, taxis — that contain a call-to-action for the customer to respond.

DIRECT RESPONSE MAGAZINES AND NEWSPAPERS
Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a
brick-and-mortar store, or a QR code that can be scanned by a mobile device — these methods are all forms of direct marketing, because
they elicit a direct and measurable action from the customer.

DIRECT SELLING
Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential
customers in person, or through indirect means such as Tupperware parties.

GRASSROOTS/COMMUNITY MARKETING
With advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers,
catalog distribution, promotional letters, and outdoor advertising.
The door-to-door distribution of flyers and leaflets within a local community is a business-to-consumer form of direct marketing used
extensively by restaurants, fast food companies, and many other business focusing on a local catchment. Similar to direct mail marketing,
this method is targeted purely by area and community, and costs a fraction of the amount of a mailshot, since it is not necessary to
purchase stamps, envelopes, or address lists with the names of home occupants.

COUPONING
Couponing is used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives
through the mail and takes to a store's check-out counter to receive a discount.
Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed.
Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of
mobile phone applications offering digital coupons for direct use.
Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of
discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code.
The largest of these sites, Groupon, has over 83 million subscribers.

VOICEMAIL MARKETING
Voicemail marketing emerged out of the market prevalence of personal voice mailboxes, and business voicemail systems.
Voicemail marketing presented a cost effective means by which to reach people directly, by voice. Abuse of consumer marketing applications
of voicemail marketing resulted in an abundance of "voice-spam," and prompted many jurisdictions to pass laws regulating consumer
voicemail marketing. More recently, businesses have utilized guided voicemail (an application where pre-recorded voicemails are guided
by live callers) to accomplish personalized business-to-business marketing formerly reserved for telemarketing. Because guided voicemail
is used to contact only businesses, it is exempt from Do Not Call regulations in place for other forms of voicemail marketing. Voicemail
courier is a similar form of voicemail marketing with both business-to-business and business-to-consumer applications.

BENEFITS
Direct marketing is attractive to many marketers because its positive results can be measured directly. For example, if a marketer sends
out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10%
direct responses. This metric is known as the 'response rate,' and it is one of many clearly quantifiable success metrics employed by
direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct
response from a consumer.
Measurement of results is a fundamental element in successful direct marketing. The Internet has made it easier for marketing managers to
measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional
material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking
the number of promotional messages distributed (e.g., 1,000) and dividing it by the number of responses (people visiting the
unique website page). Another way to measure the results is to compare the projected sales or generated leads for a given term with the
actual sales or leads after a direct advertising campaign.

CHALLENGES AND SOLUTIONS
While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular
media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled
demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products. Some of these concerns have been addressed by direct marketers by the use of individual "opt-out" lists, variable printing, and better-targeted list practices. Additionally, in order to avoid unwanted mailings, members of the marketing industry have established preference services that give customers more control over the marketing communications they receive in the mail. The term "junk mail," referring to unsolicited commercial ads delivered via post office or directly deposited in consumers' mail boxes,
can be traced back to 1954. The term "spam," meaning "unsolicited commercial e-mail," can be traced back to March 31, 1993, although in
its first few months it merely referred to inadvertently posting a message so many times on UseNet that the repetitions effectively drowned
out the normal flow of conversation.

SALES AGENTS
Agents in the sales process can represent either of two parties in the sales process; for example:

1.Sales broker or Seller agency or seller agent: This is a traditional role where the salesman represents a person or company on the
selling end of a deal.

2.Buyers broker or Buyer brokerage: This is where the salesman represents the consumer making the purchase.
This is most often applied in large transactions.

3.Disclosed dual agent:This is where the salesman represents both parties in the sale and acts as a mediator for the transaction.
The role of the salesman here is to oversee that both parties receive an honest and fair deal, and is responsible to both.

4.Transaction broker: This is where the salesperson represent neither party but handles the transaction only.
The seller owes no responsibility to either party getting a fair or honest deal, just that all of the papers are handled properly.


5.Sales outsourcing involves direct branded representation where the sales representatives are recruited, hired, and managed by an
external entity but hold quotas, represent themselves as the brand of the client, and report all activities (through their own sales
management channels) back to the client. It is akin to a virtual extension of a sales force (see sales outsourcing).

6.Sales managers: qualified and talented sales managers aim to implement various sales strategies and management techniques in order
to facilitate improved profits and increased sales volume. They are also responsible for coordinating the sales and marketing
department as well as oversight concerning the fair and honest execution of the sales process by their agents.

7.Salesmen: The primary function of professional sales is to generate and close leads, educate prospects, fill needs and satisfy wants
of consumers appropriately, and therefore turn prospective customers into actual ones. Questioning – to understand a customer's goal
and requirements relevant to the product – and the creation of a valuable solution by communicating the necessary information that
encourages a buyer to achieve their goal at an economic cost comprise the functions of the salesperson or of the sales engine
(for example, the Internet, a vending machine, etc.). A good salesman should never mis-sell or over-evaluate the customer's requirements.

INSIDE SALES VS. OUTSIDE SALES
Since the advent of the telephone, a distinction has been made between "inside sales" and "outside sales" although it is generally agreed
that those terms have no hard-and-fast definition. Outside sales representatives sell their products, services, or facilities to customers
away from their place(s) of business, in general, either at the customer's place of business or by selling door-to-door at the
customer's home" while defining those who work "from the business's location" as inside sales. Inside sales generally involves attempting
to close business primarily over the phone via cold calling or telemarketing, while outside sales (or "field" sales) will usually involve
initial phone work to book sales calls at the potential buyer's location to attempt to close the deal in person. Some companies have an
inside sales department that works with outside representatives and book their appointments for them.
Inside sales sometimes refers to upselling to existing customers.

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